Ebay Faces GMV and Buyer Decline Amid Market Challenges

Ebay Faces GMV and Buyer Decline Amid Market Challenges

eBay's Q1 GMV decreased by 20% year-over-year, with a decline in active buyers. Faced with declining revenue, eBay is focusing on high-priced items and reducing promotional spending. The company aims to reshape its growth engine through platform optimization, focusing on high-value goods, and developing its advertising business. Whether eBay can successfully transform and return to a growth trajectory remains to be seen and warrants continued attention. The company is hoping these changes will help combat the challenges it is currently facing.

01/05/2026 Logistics Industry Insights
Read More
Google Ads Budget Strategies to Boost ROI

Google Ads Budget Strategies to Boost ROI

This article delves into Google Ads budget allocation strategies, emphasizing keyword value assessment, conversion tracking, ad group segmentation, and continuous optimization. By implementing refined budget management techniques, advertisers can enhance their advertising ROI and achieve business growth. The paper highlights the importance of understanding keyword performance and allocating resources accordingly. Furthermore, it stresses the need for meticulous tracking of conversions to identify successful campaigns. Finally, continuous optimization based on data analysis is crucial for maximizing the effectiveness of Google Ads campaigns and achieving optimal budget utilization.

01/05/2026 Logistics Encyclopedia
Read More
Freight Forwarding Newcomer Seeks Answers on QA Platform

Freight Forwarding Newcomer Seeks Answers on QA Platform

This article uses the Q&A footprint of a freight forwarding novice, Hua Wangu, on the Jiyun Baodian platform as a clue to analyze the problems encountered and solutions obtained in her freight forwarding knowledge learning. It reveals the growth path of novices and emphasizes the importance of knowledge sharing in the development of the freight forwarding industry. The article calls for the joint construction of a more professional freight forwarding ecosystem, highlighting the value of collaborative learning and knowledge dissemination for newcomers entering the field.

01/08/2026 Logistics Encyclopedia
Read More
MSC Raises Asiaeurope Shipping Rates Amid Supply Chain Strains

MSC Raises Asiaeurope Shipping Rates Amid Supply Chain Strains

Mediterranean Shipping Company (MSC) has announced an increase in shipping rates from the Far East to Europe, effective June 2025, covering Northern Europe, the Mediterranean, the Black Sea, and North Africa. This will increase supply chain cost pressures. Businesses need to optimize their layout, improve inventory management, negotiate freight rates, consider alternative transportation methods, and increase product added value to cope. Experts point out that the long-term upward trend of shipping costs cannot be ignored, and companies should pay close attention to market dynamics.

01/08/2026 Logistics
Read More
Ecommerce Brands Leverage Super Bowl for Major Marketing Wins

Ecommerce Brands Leverage Super Bowl for Major Marketing Wins

This article provides an in-depth analysis of the Super Bowl's marketing value, offering cross-border e-commerce sellers a comprehensive guide to leveraging this trending event. It covers event introduction, data analysis, marketing strategies, case studies, and key considerations. The aim is to help sellers accurately seize the Super Bowl's traffic opportunities, achieve brand exposure, and drive sales growth. By understanding the nuances of Super Bowl marketing, sellers can effectively capitalize on this high-profile event to reach a wider audience and boost their business.

01/04/2026 Logistics Industry Insights
Read More
Amazon Sales Rise with Climate Pledge Friendly Badge

Amazon Sales Rise with Climate Pledge Friendly Badge

The Amazon Climate Pledge Friendly badge is an effective way to increase product visibility and attract environmentally conscious consumers. This article delves into the value of this certification and provides a detailed application guide to help you easily obtain the green badge and win more business opportunities. By choosing the appropriate certification type and following Amazon's application process, you can label your products with the green badge, gain more traffic and business, and contribute to sustainable development. It helps to boost sales and brand image.

01/04/2026 Logistics Industry Insights
Read More
SVB Collapse Disrupts Chinajapan Ecommerce Trade

SVB Collapse Disrupts Chinajapan Ecommerce Trade

The Silicon Valley Bank collapse may have limited short-term impact on China-Japan trade and cross-border e-commerce, but long-term vigilance is necessary. Businesses should monitor exchange rate fluctuations, maintain cautious optimism, operate prudently, diversify funding sources, strengthen compliance management, and enhance brand value. By doing so, they can navigate the uncertain market environment and turn potential crises into opportunities. Focusing on resilience and adaptability will be key to mitigating risks and ensuring sustainable growth in the face of global economic shifts.

01/04/2026 Logistics Industry Insights
Read More
Amazon Adjusts Product Attributes Affecting Seller Listings

Amazon Adjusts Product Attributes Affecting Seller Listings

Amazon has updated the unit count types and item form attributes for 33 product categories to improve the shopping experience. Sellers need to pay attention to the updates and adjust product information accordingly, ensuring complete and accurate attribute values to avoid impacting product search rankings and sales. This update involves various aspects such as unit count types, item form attributes, net content, and the number of items. Sellers should carefully read Amazon's announcements and tables and refer to the valid value lists when filling out the information.

01/04/2026 Logistics
Read More
Google Backlinks Key to Boosting Website Traffic

Google Backlinks Key to Boosting Website Traffic

This article provides an in-depth analysis of Google backlinks, their value, and construction strategies, emphasizing their importance in SEO. It compares internal and external links, explains best practices for backlink building, and offers practical methods and considerations. The aim is to help readers master the intricacies of backlinks and improve website ranking and traffic. It covers the essentials of building high-quality backlinks to boost organic visibility on Google and other search engines, enhancing overall SEO performance and driving targeted traffic to your website.

01/04/2026 Logistics Encyclopedia
Read More
Amazon Sellers Optimize Acos for Higher Ad Profitability

Amazon Sellers Optimize Acos for Higher Ad Profitability

This article delves into Amazon ACOS control strategies, emphasizing that lower ACOS isn't always better. It should be considered in conjunction with product lifecycle stage and market competition. The analysis covers different ACOS control strategies for new products versus established products, highlighting that the reasonable ACOS range is influenced by product value and category competition. Sellers should focus on overall profitability and dynamically adjust advertising strategies to maximize advertising effectiveness. The goal is to optimize performance rather than simply minimize ACOS, ensuring sustainable growth and profitability.

12/31/2025 Logistics Industry Insights
Read More